Sellerboard nails net-profit tracking at a low price — it is a dashboard, not an advertising engine. ScaleSKUs is the ads brain that acts.
The short answer
Sellerboard is a favourite for one reason: a clear, low-cost real-time P&L that folds in fees, COGS, refunds and PPC. It is genuinely good at that. What it does not do is run your advertising — there is a light PPC view, not full bid-and-budget automation, and no conversational analyst. ScaleSKUs is complementary or a step up: it reads the same account, tells you why ACoS moved or where spend is wasted, and makes fixes on your instruction — with its own profit-after-fees view built in.
How ScaleSKUs compares with Sellerboard
01
Real PPC automation and search-term/harvest/waste analysis — beyond a P&L view.
02
An analyst you can ask "why did profit drop this week" and get the reason, not just the number.
03
Optional managed team to actually run the account.
Side by side
The comparison, line by line.
ScaleSKUs compared with Sellerboard, line by line
What is compared
ScaleSKUs
Sellerboard
Pricing model
Flat ₹3,199–₹16,999/mo + GST
$19–$79/mo
Billing currency
INR, no FX
USD (+FX)
Amazon PPC automation
Full automation, on your instruction
Light PPC optimizer, not full automation
AI analyst — ask your data
Yes — plain-language analysis
Dashboard metrics
Managed / done-for-you
Bundled, from ₹15,000/mo + GST
Not offered
Guardrails
Changes only on your instruction; stock-aware; every change logged
n/a
Free trial
14-day, no card
30-day, no card
Best for
Sellers who want to act on the numbers
Sellers who want a low-cost P&L dashboard
Sellerboard pricing and features are as publicly listed as of September 2026 and may have changed since — check their site for current terms. Competitor details are from their public materials as of that date — check with the vendor. Where a competitor does not publish pricing, that is noted rather than estimated. Comparison prepared by ScaleSKUs.
Questions, answered.
Yes — it reports TACoS and profit after Amazon's fees. Sellerboard goes deeper on COGS-level P&L; ScaleSKUs goes deeper on advertising analysis and action.
The entry tier is higher, because ScaleSKUs also runs and optimises your ads and includes an AI analyst — Sellerboard is a lower-priced reporting tool.
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