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What is RAG?

An open-book exam for your AI.

RAG stands for Retrieval-Augmented Generation. In simple words: before the AI answers, it first looks up the right pages in a trusted book, and then answers from those pages. ScaleSKUs writes that book for Amazon sellers, and on Pro and Scale it adds your own pages to it.

AI without RAG
Answers from memory

Like a smart student who never opened your books. It sounds sure, but it only knows general things from the internet, and it can make things up.

AI with ScaleSKUs RAG
Looks it up, then answers

Like a student allowed to open the right book. It checks our experts’ playbooks and your live Amazon data first, so the answer is correct for your account.

How it works

Three steps, every time you ask.

1

You ask

Type a question in ChatGPT, Claude, Gemini or the ScaleSKUs dashboard, in your own words.

“Why did my sales drop this week?”
2

It looks up the right pages

Before answering, it searches our experts’ playbooks and your live Amazon data for what matters to this question.

Found: Buy Box report, sales-dip playbook, last 14 days of sales
3

It answers from those pages

The answer uses only what it found, shows where it came from, and gives a fix you can approve.

“You lost the Buy Box on 2 Oct. Check price.” [Open product]
The book grows with your plan

Starter, Pro and Scale use bigger books.

Every plan gets our experts’ playbooks. Pro adds your products and brand. Scale adds your SOPs, past decisions and playbooks our team builds for your brand. The more pages that are about you, the more the answer fits you.

Starter

from ₹2,799/mo
Expert answers on your live data.
Expert playbooksSeven years of what works on real Amazon accounts, written by our team.
Your live Amazon dataAds, sales, stock, fees and AMC, read from official Amazon APIs.
Your catalogue and brandYour products, variants, margins, hero items and brand words, indexed for the AI.
Saved prompts and presetsYour team’s best questions, saved and reused in one click.
Your SOPs and past decisionsHow your business is run, and what you did before and what happened.
Playbooks built for your brandCustom prompt design: AI playbooks our team writes for your business.
Start free trial →

Pro

from ₹6,999/mo
Answers tuned to your catalogue, brand and the way you work.
Expert playbooksSeven years of what works on real Amazon accounts, written by our team.
Your live Amazon dataAds, sales, stock, fees and AMC, read from official Amazon APIs.
Your catalogue and brandYour products, variants, margins, hero items and brand words, indexed for the AI.
Saved prompts and presetsYour team’s best questions, saved and reused in one click.
Your SOPs and past decisionsHow your business is run, and what you did before and what happened.
Playbooks built for your brandCustom prompt design: AI playbooks our team writes for your business.
Start free trial →

Scale

from ₹14,999/mo
A bespoke AI that knows how you run your business.
Expert playbooksSeven years of what works on real Amazon accounts, written by our team.
Your live Amazon dataAds, sales, stock, fees and AMC, read from official Amazon APIs.
Your catalogue and brandYour products, variants, margins, hero items and brand words, indexed for the AI.
Saved prompts and presetsYour team’s best questions, saved and reused in one click.
Your SOPs and past decisionsHow your business is run, and what you did before and what happened.
Playbooks built for your brandCustom prompt design: AI playbooks our team writes for your business.
Start free trial →
See the difference

One question. Three plans. Three answers.

You ask“Should I lower the bid on my main keyword? It has 45 clicks and no sale this week.”
Answer on Starter
Yes, lower it by 10%. Our playbook says a keyword with 40+ clicks and no order is wasting money, and a 10% step is safe. It will check again in 7 days.
Lower bid 10%Ask me later
Pages it looked up
Expert playbooksPlaybook: keywords with clicks and no sales
Your live Amazon dataLast 14 days of clicks and orders for this keyword

Illustrative example to show how answers change as the AI learns more about your business.

See the difference

One question. Three plans. Three answers.

You ask“Should I lower the bid on my main keyword? It has 45 clicks and no sale this week.”
Answer on Pro
Not on all of it. This keyword sells your 6mm variant well, which is a hero product with a 41% margin. The clicks with no sale come from the 4mm variant. Lower the bid only in the 4mm ad group and keep the 6mm one.
Lower 4mm onlyKeep 6mm
Pages it looked up
Expert playbooksPlaybook: keywords with clicks and no sales
Your live Amazon dataClicks and orders split by product
Your catalogue and brandYour catalogue: 6mm is a hero item, 41% margin

Illustrative example to show how answers change as the AI learns more about your business.

See the difference

One question. Three plans. Three answers.

You ask“Should I lower the bid on my main keyword? It has 45 clicks and no sale this week.”
Answer on Scale
Hold for now. Your team’s rule is never to cut hero keywords in the 2 weeks before a sale, and your Diwali sale starts in 9 days. When this was cut in August, rank fell from 3 to 11 and took 3 weeks to recover. It will remind you on 3 Nov.
Hold until 3 NovLower anyway
Pages it looked up
Your live Amazon dataClicks and orders split by product
Your catalogue and brandYour catalogue: 6mm is a hero item
Your SOPs and past decisionsYour SOP: no cuts on hero keywords before a sale
Your SOPs and past decisionsPast decision: August cut, rank 3 → 11

Illustrative example to show how answers change as the AI learns more about your business.

Questions about RAG.

No. ChatGPT, Claude and Gemini are the AI that writes the answer. RAG is the step before: finding the right information for that AI to use. ScaleSKUs plugs that step into the AI you already use.
From our team, who have run Amazon ads for sellers and brands since 2019. What works on real accounts is written down so the AI follows the same method.
Your products, variants, prices, margins and brand words are organised so the AI can find them quickly. Then it can tell your hero product from a slow one.
Our team works with you to add how you run your business: your SOPs, past decisions and custom playbooks. The AI then follows your rules, not just general ones.
On Starter and Pro it happens when you connect your account. On Scale we do a guided onboarding to add your SOPs and playbooks with you.
It can, which is why nothing changes on Amazon until you approve it, and every answer shows the pages it used.

Stop waiting for the report.

Connect, sync and run your first audit. If it finds nothing worth acting on, walk away before the trial ends and pay nothing.