Why Your Amazon ACoS Is Too High (And 7 Proven Ways to Fix It)
High ACoS eating into your margins? Here are 7 battle-tested strategies that helped one of our clients cut ACoS from 45% to 18% in just 6 weeks.
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Blog · v1.0
Amazon advertising, examined.
Working notes from the scaleskus team on PPC management, ACoS optimization, catalog strategy, and what we learn running ads across hundreds of Amazon accounts.
Amazon Advertising Costs in India 2026: Complete Breakdown
How much does Amazon advertising actually cost in India? We break down average CPCs by category, budget recommendations by business size, and hidden costs most sellers miss.
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TACoS vs ACoS: Which Metric Actually Matters for Amazon Sellers?
ACoS tells half the story. TACoS reveals the full picture of how your advertising drives total revenue. Learn which metric to prioritise and when.
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How to Choose the Right Amazon Advertising Agency in India
Not all Amazon advertising agencies are created equal. Here is a no-nonsense guide to finding the right partner for your brand in India.
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5 Amazon PPC Mistakes That Are Killing Your Sales (And How to Fix Them)
These 5 PPC mistakes silently drain budgets every day. We see them in almost every account audit. Here is how to identify and fix each one.
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Best Amazon Advertising Agencies in India 2026 — Complete Comparison Guide
Choosing an Amazon advertising agency in India? This guide compares every type of service provider — from freelancers to large agencies — so you can make an informed decision.
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Amazon PPC Management Software vs Agency: What Indian Sellers Really Need in 2026
Software or agency? The answer depends on your business size, budget, and ambitions. Here is an honest breakdown to help Indian Amazon sellers decide.
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How AI is Transforming Amazon Advertising Management in 2026
AI is not replacing Amazon advertisers — it is making them dramatically more effective. Here is how AI-assisted management actually works in practice.
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Complete Guide to Amazon Advertising in India — Everything Sellers Need to Know
Everything you need to know about advertising on Amazon India — from campaign types and metrics to budget planning and agency selection. The only guide you need.
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Why Most Amazon Sellers Overspend on Advertising — And How to Fix It
Our audits consistently reveal that Amazon sellers waste 25 to 40 percent of their ad budget. Here are the six most common causes and how to eliminate each one.
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Amazon Rufus AEO: Optimising Listings for Amazon's AI Assistant
Rufus answers shopper questions inside Amazon. Brands cited in those answers convert at 3-5x the rate of non-cited brands. Here is how to optimise for Rufus.
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How Brands Appear in AI Shopping Recommendations (Perplexity Shop, ChatGPT)
Perplexity Shop, ChatGPT, and Google Shopping AI now drive a measurable share of e-commerce discovery. Here is how brands earn citations.
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Amazon Listing AEO: Bullets That AI Parses, Not Just Shoppers
Bullet structure determines whether your listing wins both human conversions and AI citations. Five patterns that work in 2026.
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Amazon Ads API Automation vs SaaS Tools (Helium10, Pacvue, Sellics)
Most agencies use SaaS PPC tools. The brands that win on margin build directly on the Ads API. Here is when each makes sense.
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AI-Driven Bid Management: 29,000 Monthly Optimisations Explained
ScaleSkus processes ~29,000 bid changes monthly per account. Here's the architecture, decision logic, and audit trail.
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Tri-Source Data Fusion: Why One Data Source Isn't Enough for PPC AI
Amazon Ads API alone misses half the picture. Tri-source data fusion combines ads, brand, and inventory data for smarter automation.
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Search Term Automation: 3-Step Pipeline (Rules → Cache → LLM)
Search term reports generate thousands of new terms weekly. Manual classification is impossible. Here's the 3-step automation pipeline.
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Negative Keyword Automation: What Manual Misses (And What AI Catches)
Most accounts run for months without comprehensive negative keyword management. Here's what automation catches that humans don't.
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Amazon Attribution Beyond ACoS: TACoS, NTB%, Halo Effect, Brand Searches
ACoS is the most-watched metric on Amazon. It's also the most misleading. Four metrics that tell the truth.
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Sponsored Display vs Sponsored Brands Video: 2026 Positioning
Sponsored Display targets retargeting and audiences. Sponsored Brands Video targets discovery. Here's when each wins.
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Bid Management for Tier-1 vs Tier-2 Amazon Keywords
Tier-1 head terms and tier-2 long-tails need different bid logic. Here's the framework that works.
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Inventory-Based Bidding: Pause When Stock < 30 Days
Running ads on a SKU 14 days from stockout wastes spend and hurts BSR. Inventory-based bidding prevents both.
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Amazon Dayparting India: 7 AM Mom Shoppers vs 11 PM Browsers
Indian Amazon shopping has unique day/time patterns. Here's data from 150+ ScaleSkus accounts on when bids should rise and fall.
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Lifecycle Marketing on Amazon: Launch → Growth → Mature → Decline
A new product needs different bid logic than a 2-year-old bestseller. The four-stage lifecycle framework for Amazon advertising.
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Sponsored Brands Video Best Practices for Indian Audience
Sponsored Brands Video drives discovery, but creative requirements for Indian shoppers differ from US benchmarks.
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Amazon Attribution Windows: 14-Day vs 7-Day by Category
Default 14-day attribution suits some categories. Others should use 7-day or even 1-day. Here's how to decide.
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Cross-Channel Attribution: Amazon + Google + Meta Truth
Each platform takes credit for the same conversion. Here's how to triangulate the truth and allocate budget rationally.
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Amazon Vendor Central PPC vs Seller Central PPC
Vendor and Seller Central look similar but advertising behaves differently. Here's what changes between them.
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Amazon Advertising for Fashion Sellers: Image Relevance Signals
Fashion has the highest image-driven CTR variance on Amazon. Five image patterns that consistently win.
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Amazon Advertising for Health/Wellness: Compliance + Creative
Health/wellness has Amazon's strictest creative restrictions. Here's what you can and can't say in 2026.
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Sponsored Products Defaults That Lose Money
Amazon Sponsored Products has 8+ defaults that lose money. Change them on day 1 and save 20%+ instantly.
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Amazon Brand Analytics: Turning Search Query Reports into Bid Changes
Brand Analytics is Amazon's underused intelligence tool. Here's how to turn search query data into actionable bid changes.
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Amazon Posts: Organic Content's Role in PPC Efficiency
Amazon Posts are free brand content. Most brands ignore them. Here's why they make your PPC 15-20% more efficient.
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Amazon Coupons + PPC: Stacking Discounts for ROAS Lift
Coupons + PPC together outperform either alone — when stacked correctly. The four-step stack that lifts ROAS without margin damage.
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Amazon Reviews Velocity + PPC Interaction
Review velocity is a hidden PPC ranking factor. Here's how reviews affect bid efficiency and what to do about it.
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Holiday Strategy India: Republic Day, Independence Day, Diwali
Indian Amazon holidays have unique buying patterns vs US. Here's the calendar and tactical playbook for 2026-27.
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Amazon Advertising Metrics Dashboard: KPIs Owners Care About
Owners don't read 50-metric reports. Here are the 8 that matter and how to display them for fast comprehension.
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Amazon DSP for Indian Sellers: When to Upgrade
Amazon DSP unlocks audiences and off-Amazon placements. Most Indian sellers shouldn't use it. Some should immediately. Here's the decision framework.
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Amazon Brand Store SEO + AI Ranking Factors
Brand Store is more than a vanity page. It's now a key ranking surface for Rufus and AI shopping engines.
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Lookalike Audiences on Amazon: How DSP Customer Data Fuels SP
DSP unlocks customer demographics. Smart sellers feed those insights back into Sponsored Products bid decisions.
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