Field notes
What we find inside real Amazon accounts.
Written by the ScaleSKUs team that runs client accounts. Working methods, category patterns and the mistakes we keep seeing.
Featured
3 min read · 29 Sep 2026 · by ScaleSKUs Team
ScaleSKUs is now in Claude’s plugin directory
Add ScaleSKUs to Claude from the plugin directory and ask about your Amazon Ads in plain words. Every change waits for your approval.
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Topics
Amazon PPC
10 min read · 20 Mar 2026
Amazon ACoS Too High? How to Diagnose and Reduce It
ACoS is only too high when it is above your break-even ACoS. How to find which search terms, targets, listings and budgets cause the excess, and what to fix first.
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Industry Insights
10 min read · 15 Mar 2026
Amazon Advertising Cost in India 2026: CPC and Budget Guide
What you pay for Amazon ads in India, what pushes your CPC up or down, and how to work out a starting budget from your price, margin and conversion rate.
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Amazon Strategy
10 min read · 10 Mar 2026
TACoS vs ACoS: What Each Tells You and How to Read Both
ACoS shows what ads cost against the sales they get credit for. TACoS shows what they cost against all your sales. Here is how to read the two together.
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Amazon PPC
11 min read · 28 Feb 2026
Amazon PPC Mistakes: 10 That Waste Spend and How to Fix Them
Ten Sponsored Products mistakes that waste ad spend, each with the symptom to look for, where to check it in your reports and how to fix it.
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Industry Insights
11 min read · 1 Apr 2026
Amazon Advertising Agency in India: How to Choose (2026)
A buyer's guide to hiring an Amazon advertising agency in India: which kind of provider fits, what good reporting looks like, how fees work and when to walk away.
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Guides
10 min read · 28 Mar 2026
Amazon PPC Software vs Agency in India: How to Decide
Software checks every campaign every day; people decide strategy, creative and pricing. How to choose software, an agency or both, by stage, ad spend and team time.
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Guides
11 min read · 22 Mar 2026
Amazon Advertising in India: A Complete Guide for Sellers
Read this before your first rupee of Amazon ad spend in India: listing checks, what each ad type is for, a first campaign setup, starting bids and a weekly routine.
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AI Optimization
11 min read · 30 Apr 2026
Amazon Rufus AEO: Optimising Listings for Amazon's AI Assistant
Rufus answers shopper questions inside Amazon, citing the products it recommends. Here is how to structure your listings so Rufus can find and cite them.
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Strategy
12 min read · 30 Apr 2026
Amazon Ads API Automation vs SaaS Tools (Helium10, Pacvue, Sellics)
Most agencies use SaaS PPC tools. The brands that win on margin build directly on the Ads API. Here is when each makes sense.
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PPC Optimization
11 min read · 30 Apr 2026
Amazon Negative Keywords: How to Find and Add Them
How to spot wasted spend in the search term report, pick negative exact or negative phrase, and add negatives without cutting off searches that sell elsewhere in your account.
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Amazon Strategy
11 min read · 30 Apr 2026
Sponsored Brands Video vs Sponsored Display: Which to Use
Sponsored Brands video wins shoppers while they search; Sponsored Display reaches them on product pages and brings back viewers. How to choose, build the video and split budget.
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PPC Optimization
10 min read · 30 Apr 2026
Amazon Ads Dayparting: Find the Best Hours From Your Data
When hourly bid changes help your Amazon ads, how to prove it from your own conversion rate and cost per order by hour, and the guardrails to put on any schedule.
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Amazon Strategy
9 min read · 30 Apr 2026
Lifecycle Marketing on Amazon: Launch → Growth → Mature → Decline
A new product needs different bid logic than a 2-year-old bestseller. The four-stage lifecycle framework for Amazon advertising.
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Strategy
11 min read · 30 Apr 2026
Vendor Central vs Seller Central Advertising: What Differs
Vendors and sellers run the same Amazon ad types but judge them on different prices, attribution windows and sales data. What that changes for TACoS, bids and budgets.
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Tools
10 min read · 30 Apr 2026
Amazon Search Query Performance Report: How to Use It
What Brand Analytics' Search Query Performance report shows, how to read the funnel from impression share to purchase share, and how to turn each gap into an ad or listing fix.
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India Strategy
11 min read · 30 Apr 2026
Amazon Great Indian Festival Ads Strategy for Diwali
A four-phase plan for Amazon's big India sales: what to set up weeks before, how to pace budgets on event days, how coupons change your bids, and what to do after.
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Advanced
9 min read · 30 Apr 2026
Amazon DSP for Indian Sellers: When to Upgrade
Amazon DSP unlocks audiences and off-Amazon placements. Most Indian sellers shouldn't use it. Some should immediately. Here's the decision framework.
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17 pieces · newest first
New field notes, by email.
What we found in real accounts, what changed on Amazon, and what to do about it. Email us to be added — no product announcements, no drip sequence.
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Many of the patterns in these posts are things the audit checks for automatically, on day one.