FoodManaged · Amazon.in
Nutraj grew sales 16% on 19% less ad spend
+16%total sales
+18%units sold
−19%ad spend
The problemAds took 8.6% of sales in May–October 2025, at an ACoS of 20.7%.
What we changedOur team managed daily budgets across the account, bringing ad spend down while ad sales held.
What else changedAd sales fell 2%, so the sales growth came from outside ads. Existing products grew 11%; new products are 4% of sales.
May–Oct 2026 · vs May–Oct 2025
Home & wellnessManaged · Amazon.in
Techhark sold 51% more units, with less spend going to waste
+33%total sales
+51%units sold
22% → 12%search spend on terms that sold nothing
5.1% → 4.5%TACoS
The problemSales were steady through May–October 2025, nearly all ad money was in Sponsored Products, and 22% of search spend went on terms that never sold.
What we changedOur team adjusted bids on what each keyword earned, blocked search terms that spent without selling, added Sponsored Brands and built out Sponsored Display as new products launched.
What else changedNew products make up 34% of sales, the average price fell 12%, and ACoS rose from 14.5% to 16.3%.
May–Oct 2026 · vs May–Oct 2025
FoodManaged · Amazon.in
GoVegan cut ad spend by a quarter while sales grew
+31%total sales
−25%ad spend
3.7% → 2.1%TACoS
14.3% → 11.1%ACoS
The problemAds took 3.7% of sales in May–October 2025, at an ACoS of 14.3%.
What we changedOur team managed budgets through the year, bringing ad spend down by a quarter while ad sales stayed within 3%.
What else changedUnits fell 7% as the average price rose from ₹268 to ₹378, so the sales growth came from price, not from ads.
May–Oct 2026 · vs May–Oct 2025
AutomotiveManaged · Amazon.in
CARLOGINN more than doubled its Amazon sales
+115%total sales
+131%units sold
52.6% → 29.6%ACoS, July to October 2026
20.6% → 16.3%TACoS, October on October
The problemWhen ad spend rose in August 2025, ACoS went above 40%.
What we changedOur team blocked more than 2,500 search terms and targets that spent without selling, moved bids and budgets on what campaigns earned, and brought ACoS down from 52.6% in July 2026 to 29.6% in October.
What else changedAd spend grew faster than sales (+152%), TACoS over the six months rose from 18.8% to 22.1%, and new products make up 52% of sales.
May–Oct 2026 · vs May–Oct 2025
IndustrialManaged · Amazon.in vendor
Synergy brought ACoS down to 7.2% on its vendor account
9.5% → 7.2%ACoS
+24%ad sales
−6%ad spend
The problemIn its first months as a vendor account (August–October 2025) ACoS was 9.5%, rising above 11% in early 2026.
What we changedACoS came down steadily through 2026 under our team, and ad spend in October was 42% lower than a year earlier for the same level of ad sales.
What else changedAd results only: total sales are not shown. Ad sales fell for much of 2026 before recovering in October.
Aug–Oct 2026 · vs Aug–Oct 2025
Toys & electronicsManaged · Amazon.in · name withheld
A toys and electronics seller spent 37% less on ads as sales rose
+18%total sales
−37%monthly ad spend
9.3% → 5.0%TACoS
75% → 84%organic share of sales
The problemBy June 2026 monthly ad spend had risen 78% in five months, and TACoS had reached 9.3%.
What we changedOur team blocked search terms and targets that spent without selling, and adjusted bids and budgets, bringing monthly spend down from June.
What else changedOctober includes the festival; September, with no sale, shows spend −33% and sales +13%. New listings make up 61% of sales, so we do not credit ads with the sales growth, and ACoS is higher than a year earlier.
October 2026 · vs June 2026
HealthManaged · Amazon.in · name withheld · festival result
An elder-care brand grew festive sales 68% on 6% more ad spend
+68%total sales
+6%ad spend
34.7% → 22.3%ACoS
20.1% → 12.6%TACoS
The problemIn the 2025 festive season TACoS was 20.1%, and Sponsored Brands gave the weakest return of the three ad types.
What we changedOur team moved budget from Sponsored Brands into Sponsored Products and Sponsored Display, adjusted budgets through the festival, and blocked search terms that spent without selling.
What else changedOne festival season, about ten weeks in. Units fell 7%: newer, higher-priced products sold well, which also helps ACoS. Existing products grew 14%.
Sep–Oct 2026 · vs Sep–Oct 2025
Home & kitchenManaged · Amazon.in · name withheld · festival result
A kitchenware brand got 2.8× the ad orders in its first festival with us
+108%total sales
2.8×ad orders
+24%ad spend
28.9% → 19.1%ACoS
The problemGoing into the 2026 festival, sales had slipped for three months, with ACoS near 28%.
What we changedOur team paused selected campaigns overnight, reset base budgets by each campaign's share of sales, added hourly top-ups within ACoS and TACoS limits, and blocked search terms that spent without selling.
What else changedOne festival month. Against May–July 2026, with no sale, sales are +35%. Products that were not selling a year ago make up 62% of October sales.
Oct 2026 · vs Oct 2025
Every figure comes from the brand’s own Amazon account. Some brands are shown without their name. Results from individual accounts; yours will vary.
