About this video
Hi Amazon Sellers. Brand keywords and discovery keywords shouldn't share one target Try this investigation with ScaleSKUs: 1. Split shoppers searching for your brand from shoppers seeing the category for the first time. 2. Different intent means different ROAS. Judge each against its campaign goal. 3. Check product relevance and campaign goal before reviewing performance. There's room for both brand growth and efficiency. Illustrative workflow. Available data and supported actions depend on your connected account. Start your 30-day free trial: https://scaleskus.com/mcp
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