Reduce Expensive Clicks · ScaleSKUs MCP Academy #03

A keyword can bring sales and still cost more than your advertising target allows. Ask ScaleSkus to review a specific keyword with its reporting period, current bid, clicks, spend and sales. Our example is dates, exact match, in Campaign twenty-seven. The goal is twenty percent advertising cost of sales. We will create a small bid test, save it for approval, and define how to review it.

For August twenty-seventh through September twenty-sixth, the keyword recorded thirteen hundred and twenty-five clicks, about twenty-eight thousand four hundred rupees in spend, and seventy-eight thousand two hundred rupees in sales. Its advertising cost of sales was thirty-six point four percent. The current bid is fifteen rupees. It converts, so the question is how to improve the cost of that traffic without unnecessarily switching off demand.

The proposed first step is a ten-percent reduction: fifteen rupees becomes thirteen rupees fifty. This is a test, not a promise that the new bid will immediately produce twenty percent advertising cost of sales. Your bid and the amount paid per click are different measures. Keep the comparison focused: change one lever, then measure traffic, orders and efficiency together. Give the instruction with the keyword, match type and exact new amount.

Ask for a pending approval task and retrieve it afterward. The saved result shows the current fifteen-rupee bid and the proposed thirteen-rupee-fifty bid. Pending describes its place in the approval process. Verify the keyword and destination before the person responsible for the account executes the change. After execution, compare fourteen days of results with the baseline, allowing attribution time to settle.

Read cost per click, clicks, spend, orders, sales and advertising cost of sales. Lower spending alone is not the whole objective: check whether orders fell disproportionately. Your practice task is to choose one converting keyword above your target, justify a modest test and save the evidence with its review criteria.