Research a Campaign · ScaleSKUs MCP Academy #07

You want to grow walnut sales, but another broad keyword list will not tell you where to spend. Start with a business question: Which searches should I test, and which ones do we already cover? We will compare shopper demand, product relevance and advertising evidence, then create a focused campaign brief. The output is a small test with a clear budget and review plan.

Next, compare the searches shoppers use with the share this product currently captures. Search Query Performance shows demand for walnuts, walnut kernels, and related terms. A large query with a small purchase share may deserve investigation, but search volume alone is not a keyword recommendation. Check product relevance, past search-term results, and existing targeting. Notice that the weekly demand report and the advertising report cover different periods.

Use them as complementary evidence rather than directly comparable totals. Shortlist two size-neutral queries: walnuts kernels, and walnut kernel california. The first has ten attributed orders from fifty-seven clicks; the second has four orders from twelve clicks in the reported window. Neither had existing exact coverage in the check. The second sample is much smaller, so keep the test modest.

Confirm that the advertised product matches the meaning of each query. Do not add a pack size or variant just because a related search includes one. Turn the research into a proposed setup: one manual Sponsored Products campaign, one product, one ad group and two exact keywords. Each starts at eleven rupees fifty, near its observed cost per click. The proposed daily budget is five hundred rupees.

Keep the campaign paused for review before launch. This table is our campaign brief. Read the keyword text, match type, bid and budget together before moving to creation. Define the next decision before launch. Review each keyword for spend, clicks, orders, sales and advertising cost of sales after attribution has had time to settle. Compare the same query across existing campaigns to see whether the new route adds useful control or simply redistributes activity.

Your practice task is to choose one product, justify two keywords, and write down what evidence would make you keep, reduce or stop each test.